Notes on building a Growth OS.
Architecture and go-to-market decisions, written up properly — including the trade-offs we accepted and the things we would not claim.
Why your CRM has eleven filter builders
Every large CRM ends up with a different filter builder per feature — and each one supports a slightly different set of operators. It is not incompetence. It is what happens when filtering is a feature instead of an engine.
Read the essaySpeed-to-lead is a systems problem, not a discipline problem
Every sales manager has told their team to follow up faster. It almost never sticks — because the problem is not that people are not trying. It is that the response depends on a person being free.
ReadHorizontal CRMs die of the blank slate
“Unlimited custom objects” sounds like a feature and behaves like a bill. Here is why we built a horizontal platform and refused to ship it as an empty one.
ReadThe product these were written about.
One data layer for records, conversations, campaigns, automation, and AI — with an industry pack installed at setup.
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